Writing
Thinking on lead generation, conversion optimization, and the boring-but-important infrastructure that makes it all work.
Stop Optimizing Your Ads Until You Fix Your Tracking
Most businesses are making campaign decisions based on incomplete data. Here's what to check before you touch a single bid.
tracking google-ads
Your Thank-You Page Is a Missed Opportunity
The page your leads see after converting is doing nothing for you. Here's how to make it work harder.
conversion-optimization landing-pages
Three Google Ads Mistakes Every Local Business Makes
Broad match keywords, no negative keywords, and sending traffic to your homepage. Sound familiar?
google-ads local-business