Your leads aren't a
marketing problem.
Most local service businesses don't need more traffic. They need the right systems to turn attention into appointments. I build those systems.
What I do
Outcome-focused services for local businesses that want more qualified leads, not more noise.
Lead Generation Systems
Google Ads, landing pages, and tracking infrastructure built to produce qualified leads — not vanity metrics.
Learn more →Conversion Optimization
Your funnel has leaks. I find them and fix them — from first click through to booked appointment.
Learn more →Marketing Infrastructure
The unsexy work that makes everything else work: tracking, attribution, CRM integration, and reporting.
Learn more →Featured case study
Auto dealer goes from guessing to growing
A subprime auto financing dealer was spending on ads but couldn't tell which leads were real. We rebuilt their tracking from scratch, restructured campaigns around high-intent keywords, and built landing pages that pre-qualify before the form.
Within 90 days, qualified lead volume tripled while cost per lead dropped by 41%.
Read the full study →About
"I'd rather build one system that works than run ten campaigns that don't."
I'm Dave Cornish — I help local service businesses and auto dealers build lead generation systems that actually produce qualified appointments. Not impressions. Not clicks. Appointments.
Based in Alberta. Obsessed with tracking, testing, and doing the unsexy work that moves numbers.
More about me →Latest writing
Stop Optimizing Your Ads Until You Fix Your Tracking
Most businesses are making campaign decisions based on incomplete data. Here's what to check before you touch a single bid.
Your Thank-You Page Is a Missed Opportunity
The page your leads see after converting is doing nothing for you. Here's how to make it work harder.
Three Google Ads Mistakes Every Local Business Makes
Broad match keywords, no negative keywords, and sending traffic to your homepage. Sound familiar?
Ready to stop guessing and start growing?
If you're spending on marketing but can't tell what's working, let's fix that. No pitch decks. Just a conversation about your numbers.